When it comes to email marketing, Mailchimp is still the name most people reach for first. But since Intuit acquired Mailchimp in 2021 for roughly $12 billion, the platform has undergone many changes.
Intuit has poured investment into AI capabilities, rebranding and reshaping features under its "Intuit Assist" umbrella. The result is a more powerful and automation-heavy platform than the Mailchimp many users first signed up for.
