Mahindra announced on Tuesday it had launched an AI-generated influencer named Ava, which was designed to "showcase the team's journey in the ABB FIA Formula E World Championship, and towards a more sustainable future for our planet", the team explained in a press release.
Mahindra used generative artificial intelligence services like Midjourney and Leonardo AI to create its new ambassador, with head of partnerships Roanne Crouse commenting: "Having Ava, an influencer that is strongly associated with us and documents our journey, but with a broader appeal to help promote our core values as an organisation, is a project we're hugely excited about."
