MUMBAI: The liquor industry, especially those selling Indian made foreign liquor (IMFL) and wines, have requested the state to allow them a hike in prices in the range of Rs 85 to Rs 125 per 750 ml bottle, depending on the respective segments and brands. This they claim is a bid to cope with the inflationary trends that have increased costs in production.
The International Spirits & Wines Association of India (ISWAI), a representative body of the national and international premium spirits & wine brands in India, has listed out reasons as to how different costs are forcing them to seek a rise. The ISWAI members include global leaders in both the spirits and wine industries, like Bacardi, Beam Suntory, Brown-Forman, Campari Group, Diageo-United Spirits, Moet Hennessy, Pernod Ricard, and William Grant & Sons.
