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The Independent UK
The Independent UK
Business
Anna Wise

Magnum boss reveals how ice cream giant hopes to survive in the world of weight-loss jabs

United States

The chief executive of the company behind Ben & Jerry’s and Magnum has stated that weight-loss drugs may curb "mindless munching" but will not diminish the public’s desire for treats.

This insight comes as the ice cream maker actively adapts, expanding its range of portion-control options.

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