Ice cream brand Magnum has released an immersive new campaign that makes ingenious use of sonic branding. Capitalising on the iconic cracking chocolate sound associated with its sweet treats, the brand's playful campaign is a mouthwatering multisensory experience that pushes the boundaries of traditional marketing.
Sonic design is a recurring trend in the branding sphere – think of the McDonald's melody and the Netflix boom. What makes Magnum's new campaign stand out from the crowd is its clever blend of branding and unique product appeal – more than just a trendy jingle, its sonic design captures the sensuous Magnum eating experience to immerse fans in its delicious world.
