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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Magnite Working With Captify To Target CTV Ads With Search Data

Magnite Search CTV
Magnite logo.

Magnite said it is teaming up with Captify to enable advertisers to target connected TV ads using search data.

The companies said the insights from searches on advertiser websites  can provide a window into consumer attitudes, interests and intent to buy something.

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