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Jon Lafayette

Magnite To Provide Additional Programmatic Access to Spectrum Reach Ad Inventory

Magnite Spectrum Spectrum Reach
Magnite logo.

Magnite said it would be expanding its relationship with Charter Communications’ Spectrum Reach, making more of the cable company’s advertising inventory available to programmatic buyers.

Linear and streaming inventory from Spectrum reach is included in the new arrangement. Buyers will be able to bid on individual impressions on the Spectrum app in real-time. 

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