Officials in Magaluf have continued their ongoing attempts to calm rowdy tourism across the Majorcan resort, after revealing that a number of bars, discos and popular party boats have been fined substantial sums exceeding £1.5million accumulatively.
The local council that oversees the popular Spanish hotspot say that their zero tolerance approach is paying dividends in cash terms, while also clearing the negative reputation towards the resort.
This summer alone, more than 30 sanctions were slapped on establishments and tourist activities under 'excess tourism' laws, with individual fines as high as £120,000.
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The Mirror reports that eight venues were spotted selling booze outside of permitted trading hours, while a further two were fined for 'denigration of the female body' via advertising avenues such as billboards. Tourism leaders argue that the attempts to change the party people hotspot reputation of Magaluf have began filtering through to Britons - the main market for the resort itself.
Of the sanctions imposed, 12 were also classified as 'very serious', said the mayor of Calvià, Alfonso Rodríguez Badal.
The mayor said that tough fines, hand in hand with temporary or permanent closure of certain premises' had served to 'reduce uncivil attitudes this year and to project outwards a better image of the destination'.
The police, council and Balearic government all agree that the stance against rowdy behaviour was working and should continue.
"We have made it clear that we do not want that type of tourism," said the president of Mallorca's council, Catalina Cladera.
Magaluf is one of the party hotspots where tourists can also be fined for 'unwelcome' activities such as drinking or being rowdy in the streets, as well as balconing. The Balearic government - which covers Magaluf - started its efforts to crack down on bad behaviour at the beginning of this year.
They announced that a new 'six-drinks-a-day' rule for those staying at all inclusive resorts would be enforced by local officials. The rule means holidaymakers will be forced to pay extra if they want more than three free alcoholic drinks per meal.
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