Almost everyone in journalism is a fan of "Succession," which meant that the HBO show heavily shaped the reaction to last week's announcement that Rupert Murdoch was stepping down as the chair of Fox Corp. and News Corp. All eyes landed on Lachlan Murdoch, the eldest son who is taking over from his father as the official head of the right-wing media empire. Influenced by the soap opera machinations of "Succession," most discourse was over what direction the younger Murdoch would take the company and whether his father was actually stepping down — or whether he was secretly controlling his son.
It's all interesting stuff, but in focusing on the internal family dynamics of the Murdochs, the discussion was too quickly turned away from what is likely to be the much bigger story for right-wing media: The multitude of outside challengers to the Fox News throne. For years now, there's been a growing network of well-funded GOP propaganda outlets that, using social media to expand their reach, have positioned themselves well to cannibalize the Fox News audience. Murdoch's departure may provide the opening they've needed to get even more money and influence. This should alarm everyone, because as god-awful as Fox News is, the competitors are worse: They lie more often and more boldly. They're more explicitly racist, homophobic, and sexist. And they worship Donald Trump like a god.
