TAMPA, Fla. — The tongue-in-cheek digital campaign ad mirrors the script of an insurance commercial, where “Jake for State House” is reminiscent of the State Farm spokesperson, with a Republican twist.
But for a subset of voters, there’s a wink within the joke: The other man in the ad is a well-known right-wing social media star named Rogan O’Handley, known online as DC Draino.
Jake Hoffman, a candidate running for a Tampa state House seat in District 65, is betting that O’Handley’s following (over 2 million on Instagram alone) will boost his candidacy among conservative voters.