Recently, MAGA Inc., a prominent pro-Trump super PAC, made a significant move by purchasing approximately $11.5 million in ad time in Wisconsin for the final weeks leading up to the election. This injection of funds has provided a late surge of financial support to the Republican campaign in a crucial battleground state.
The latest ad buys from MAGA Inc. have effectively closed the ad spending gap that Democrats had previously established in Wisconsin. Over the past three months, Democrats had outspent Republicans by around $27 million in the state, following President Biden's withdrawal from the race. However, in the final stretch of the campaign, Republicans are now poised to outspend Democrats in Wisconsin by approximately $5.3 million, with a total ad spending of $23.6 million compared to $18.4 million.
MAGA Inc. leads the pack in ad spending for the home stretch, with $11.52 million reserved, closely followed by the top pro-Harris super PAC, FF PAC, with $11.45 million in ad reservations. The Trump campaign has allocated $7.6 million for ad placements in Wisconsin's final two weeks, while the Harris campaign has earmarked $6.1 million. Additionally, another key pro-Trump outside group, Preserve America, is set to spend about $3.9 million in the state.
Notably, MAGA Inc.'s ad reservations for the final two weeks demonstrate a strategic distribution of resources across Wisconsin. The super PAC has allocated approximately $2.8 million for ads in the Milwaukee media market, as well as equal amounts in Green Bay-Appleton and Madison. Furthermore, significant ad spending is planned for Wausau-Rhinelander and La Crosse-Eau Claire, with $2 million and $1.4 million reserved, respectively.
