Recently, MAGA Inc., a prominent pro-Trump super PAC, made a significant move by purchasing approximately $11.5 million in ad time in Wisconsin for the final weeks leading up to the election. This injection of funds has provided a late surge of financial support to the Republican campaign in a crucial battleground state.
The latest ad buys from MAGA Inc. have effectively closed the ad spending gap that Democrats had previously established in Wisconsin. Over the past three months, Democrats had outspent Republicans by around $27 million in the state, following President Biden's withdrawal from the race. However, in the final stretch of the campaign, Republicans are now poised to outspend Democrats in Wisconsin by approximately $5.3 million, with a total ad spending of $23.6 million compared to $18.4 million.