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International Business Times UK
International Business Times UK
Politics
Michael Toledo

MAGA Critics Attack Arkansas Welfare Ad for Using White 'Brad' as Benefits Recipient, Igniting Race Row

Arkansas's welfare campaign featuring 'Brad' triggered backlash after some conservative critics took issue with the character being white (Credit: Screengrab from Arkansas Governor Sarah Huckabee Sanders/X)

An Arkansas welfare advertisement has ignited a fierce political row after conservative critics questioned why the campaign depicted a white man as a benefits recipient, prompting accusations that racial stereotypes were being injected into a debate ostensibly about welfare fraud.

The controversy intensified after political commentator James Fishback reportedly criticised the casting choice with a remark about white men and welfare fraud, while other commentary cited during an online discussion invoked stereotypes about Black women receiving government assistance.

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