Madrid's Hottest New Hotel Was Created "to Tell a Love Story" — And Has a Celebrity Architect as Its Mastermind

A hotel room with a relaxed rattan chair, a brushed copper stool, a carpeted floor leading to the bedroom and a wall unit with a tv, and a bandurria.

From the moment I shimmy out of my coat and step onto the warm tarmac in Adolfo Suárez Madrid–Barajas Airport, a stark contrast to the gloomy London weather I was shuddering through just a couple of hours prior, I am impatient to make my way to the doorstep of Brach Madrid, luxury hotel group Evok Collection's second opening outside of France.

Completed in 1922, the seven-storey edifice that houses the stay blends into the artistically traditional architectural landscape of the Gran Vía, adding to my anticipation of exploring what's within. One of the hottest, best design hotels of the moment, Brach Madrid is a sensory adventure led by tasteful interiors and waves of vibrancy, and that's clear from the start.