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Broadcasting & Cable

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Jon Lafayette

Madhive Local Ad Clients Get Access to Alliant Audiences

Alliant MadHive

Alliant.

Alliant said it made a deal with ad-tech company Madhive giving Madhive’s clients access to Alliant’s target audiences optimized for connected TV.

Madhive’s clients include broadcasters, agencies, brands and publishers. Broadcasters and programmers that activate Alliant Audiences will be able to deliver their brand and agency clients’ ads to the right demo footprint.

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