NEW YORK—Ad software platform Madhive has launched a local CTV marketplace for political advertising and has announced that as part of the launch it is partnering with Fox Television Stations, which will be using Madhive’s political offering.
“We are very excited to offer our FLX CTV product and our partnership with Madhive to the growing OTT political marketplace,” explained Michael Page, senior vice president of digital sales for Fox Television Stations. “Our ability to target every congressional district in the country using the combination of FLX’s scale and Madhive’s award-winning technology provides an excellent opportunity for campaigns of all sizes to target potential voters. Fox’s expertise in handling high-volume buys and the significant targeting capabilities of our FLX product in all 210 DMAs make us a must-use resource for nearly every race in the country.”
