In March, US President Donald Trump issued an executive order to combat false or inaccurate advertising of “Made in USA” claims, especially in digital marketplaces. It was part of sweeping trade policies that, according to the White House, “deliver on his promise to put America first”.
“American businesses building, growing, and manufacturing all, or virtually all, aspects of their products onshore are entitled to the undiluted branding benefits that come with supporting the American economy,” Trump’s executive order read, “and American citizens attempting to buy American products should have certainty as to what American-origin claims mean.”
