“My earliest memories are the wonderful sweet smells: toasted hazelnuts, the fruit, the yeast,” says Marco Brandani, recalling childhood visits to his family’s panettone bakery.
Today he’s the CEO, and while the company, Maina, has grown – with its festive domed bread now finding its way to British tables at Christmastime via M&S – the aromas wafting around the factory in northern Italy are unchanged.