The covid lockdowns were a challenging time for a lot of businesses, but for one family-run firm in north county Dublin, those dark days of 2020 and 2021 set them on the path to success.
The Little Wax Company in Balbriggan is run by Amy Herbert and her husband Marc. Amy – who was a stay-at-home-mum for nine years after an earlier career in corporate sales – got into making wax melt candles at the kitchen table, a hobby that she enjoyed with her eldest daughter Taighlor.
But once they dipped their toes into the online world – something Amy admits she knew very little about – things started to take off. Now they sell fragrances for the home including candles and diffusers as well as wax melts.