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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Josh Broadwell

Madden 23 pack strike over Ultimate Team drop rates gains traction on Twitter

Madden 23 may be off to a roaring start in terms of sales, but hundreds of unhappy fans are staging what they call a Madden 23 pack strike, where they pledge to boycott spending money on Madden Ultimate Team card packs until EA improves the current system. Several popular Madden streamers are taking part in the boycott, including Zirksee, calling for changes such as better card drop rates and alterations to the legend system. Currently, players can spend $100 or more on a promotional pack and only walk away with a quarter of what they need to assemble a full legend.

“With the massive issues going on in Madden 23 we need changes. DON’T BUY POINTS!” Zirksee said in a recent call to action on Twitter. Others quickly pointed out that the strike doesn’t mean those involved have to avoid playing the game or even earning points to spend on packs in other ways. They just hope they can cause a noticeable drop in EA’s profits, though whether that’s possible – especially with new cards releasing in the same week – remains to be seen.

Over 3,000 Twitter users retweeted Zirksee’s call, and the “#packstrike” hashtag has several thousand tweets, with more appearing every minute. 

On Madden 23 Reddit, though, the narrative is somewhat different. Only one post about the pack strike exists, and most commenters agree that drop rates are far from the game’s biggest problem.

Instead, they hope EA will make more significant changes, fixing bugs, improving playability, and adjusting each mode’s balance to help even the playing field for more playbook styles.

Meanwhile, EA has made no comment about intentions to adjust Madden Ultimate Team drop rates.

Written by Josh Broadwell on behalf of GLHF

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