Macy’s announced it will launch in-store Toys R Us shops in all of its U.S. retail locations over the next several months.
Since last August, Macy’s has sold Toys R Us products exclusively online, the company said in a news release Monday. The new “in-store shops” will open between late July and mid-October. They’ll range from 1,000 square feet to 10,000 square feet in flagship locations, including at the Macy’s in the historic Marshall Field and Co. Building on State Street in Chicago's Loop.
“We hope Toys ‘R’ Us kids of all ages discover the joy of exploration and play within our shops and families create special memories together,” said Nata Dvir, Macy’s chief merchandising officer, in a statement. “The customer response to our partnership with Toys ‘R’ Us has been incredible and our toy business has seen tremendous growth.”
