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Laptop
Laptop
Technology
Madeline Ricchiuto

MacBook "without any compromises": Apple's Doug Brooks says performance and battery life dominance will continue as M5 rumors emerge

Apple Mac Laptop Mag United States
3D render of the Apple M4 Pro processor with wafer glowing above the chip - Image is a part of the Laptop Mag Silicon Survey 2025 special issue.

One of Apple’s biggest selling points is its quality control.

Because of Apple’s end-to-end authority over its iPhones, iPads, and MacBooks — from the silicon level up to the finished product — the build quality has been difficult to match.

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