Apple isn't doing so hot this year, especially when it comes to Macs. According to International Data Corporation (IDC), shipments of Macs, including the MacBook Air M2, MacBook Pro 14, Mac mini, and more, took a nosedive in Q1 2023 compared to the same quarter last year. Ouch!
Keep in mind that all computer manufacturers took a hit this year. Global shipments plummeted to 56.9 million, nearly a 30% drop year-over-year. However, Apple took the biggest hit out of the top OEMs, including Lenovo, HP, Dell, and Asus. Why did Apple suffer such a painful quarter? IDC has its theories: three to be exact.
