MacBook Neo is not a 'content consumption' device — and that's exactly why Windows PC makers should be scared

MacBook Neo shown on desk.

No offense, but this could be the dumbest thing any tech executive has ever said about an Apple product. This is a direct quote from Asus CFO Nick Wu during the company’s Q425 earnings call last week when he was asked about the $599 MacBook Neo.

“It’s probably focused more on content consumption. This differs somewhat from mainstream notebook usage scenarios, because in that case, the Neo feels more like a tablet — because tablets are mostly for content consumption.”