
For a long time Apple has avoided uttering the word "AI," maybe because everyone else was using it or maybe because it was afraid of the negative connotations associated with artificial intelligence during the rise of ChatGPT. Not anymore!
In fact, as I read Apple's press release for the new MacBook Air M3 launch today, I was pretty surprised how many times the word AI showed up. (In case you're wondering, AI appears 9 times compared to 2 times for machine learning.) This is a complete about-face for a company that, for a time, seemed to avoid saying "AI" like the plague.