Today M&S has announced a strategic partnership with Sephora to create Sephora at M&S, a new beauty destination launching in selected M&S stores and on M&S.com from spring 2027.
While the high street stalwart has cemented itself as a go-to for trend-led fashion and headline-making food launches, M&S is becoming a leading destination for premium beauty. In the past year, it’s already onboarded buzzy brands like Medicube, Beauty of Joseon and Sam McKnight, while continuing to stock household names such as Clinique, Estee Lauder and Cowshed.
