Supermarket giant Marks & Spencer is set to make a huge change to the packaging of one of the most important products. The latest move by the retailer is in hope that it will help to save lives and raise awareness of a life threatening disease.
M&s are set to add bowel cancer signs and symptoms onto its toilet roll packaging in a bid to spread the message about the disease with their 30 million customers. The news comes just weeks after the inspiring Deborah James who is also known as BowelBabe, shared the news that she is now receiving end-of-life care at her parents' home as a result of the cancer.
In partnership with Bowel Cancer UK the toilet roll will have the charity’s logo and symptoms infographic on the packaging across its entire toilet roll range from this September. The packaging will enable customers to scan a QR code so they can find out more on Bowel Cancer UK’s website, reports the MEN.
