The high street has always been a great place to shop for more affordable takes on cult beauty favourites, and M&S has built a name for it’s impressive fragrance dupes. The retailer's Apothecary range, in particular, has become a favourite among shoppers looking for luxurious, long-lasting scents that capture the feel of designer scents without the premium price tag.
In 2022, M&S's Warmth eau de parfum went viral on TikTok after beauty fans compared it to Le Labo's cult-favourite Santal 33. Since then, M&S has expanded its fragrance collection, with several scents drawing comparisons to iconic perfumes, including Jo Malone's wood sage & sea salt and Sol de Janeiro's cheirosa 62.