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The Guardian - UK
The Guardian - UK
Business
Jess Cartner-Morley

Marks and Spencer’s first LFW catwalk gamble pays off with compelling looks at affordable prices

Models on the catwalk
All of the clothes went on sale as the show began on Friday, with half of the pieces priced under £50. Photograph: Katie Collins/Reuters

Joan Collins declared the coats “very chic”, and has her eye on a graceful ivory evening dress with caped shoulders. Kemi Badenoch plans to snap up the classic black tuxedo jacket. If the British public are as enthusiastic as the celebrity front row, Marks & Spencer’s first ever London fashion week catwalk looks like a hit.

The show, held at the Design Museum for 310 guests including Ian Wright and Jamie Carragher, was a gamble on both sides. Would snobby fashionistas be traumatised by elasticated waistbands and practical rainwear? Would M&S customers be alienated by a world of £2,000 handbags and shoes you can’t walk in?

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