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Wales Online
Wales Online
National
Ruki Sayid & Rachel Sloper

M&S launches 'TikTok-style' live shopping channel for younger shoppers

Marks & Spencer is about to cash in on a shopping trend that has been taking other nations by storm in a UK-first.

The High Street giant will bring live shopping into your living room with the launch of its TikTok-style videos to appeal to a younger market, Mirror Online reports.

The channel will see the retailer is live-streaming from stores with experts showing armchair shoppers the latest ranges, giving them a chance to ask questions and, crucially, buy as they watch.

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