Marks & Spencer is about to cash in on a shopping trend that has been taking other nations by storm in a UK-first.
The High Street giant will bring live shopping into your living room with the launch of its TikTok-style videos to appeal to a younger market, Mirror Online reports.
The channel will see the retailer is live-streaming from stores with experts showing armchair shoppers the latest ranges, giving them a chance to ask questions and, crucially, buy as they watch.