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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

M&S increases stocks of smaller womenswear sizes due to higher demand

Sienna Miller
Almost a third of clothing items in Marks & Spencer’s Sienna Miller range are sold out online in sizes six to 10. Photograph: M&S

Marks & Spencer is increasing its stocks of smaller sizes in womenswear after a surge in demand left gaps on shelves.

Stuart Machin, the chief executive of the high street stalwart, said that three years ago about a fifth (21%) of the items sold from its main seasonal collection were size six to 10 and that had now risen to 35% as its “fashion and style ranges [were] resonating with a different customer group”.

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