A popular high street retailer has been applauded for using a ‘normal’ woman with stretch marks and stomach rolls to model lingerie.
Photos of the plus-sized model were posted by Marks and Spencer on their Instagram page.
Items modelled included the £28 Silk & Lace Underwired Minimiser Bra, with a caption: "To me, from me. Self-love is the best type of love this Valentine’s Day."
As reported by Manchester Evening News, the model wearing the M&S bra and knicker set in the photo is Megan Carole, a body positive influencer whose work can be found on Instagram, Tik Tok and YouTube.
Megan describes herself as "a big smiler & lots of body loving", and has almost 100,000 Instagram followers.
The image of Megan in M&S lingerie quickly caught the attention of shoppers, and compliments came flooding in.
karuji8 exclaimed: "Wow this is stunning, something new."
@karenogden203 said: "Lovely to see a larger model, bravo."
paula.blackmore.334 agreed: "Stunning at last a real person."
@hannahanddarcie commented: "Love this photo. She looks amazing."
@sallyaj1 praised: "Lovely to see a body that hasn’t been airbrushed."
@mel_b48 wrote: "Looks amazing…thank you for actually taking photos of real women and not sticks."
@wasmurray21michelle said: "Stunning pictures. Self-love is the hardest to obtain but the most important. You've got it loads."
The £28 Silk & Lace Underwired Minimiser Bra and £14 Silk High Leg Knickers are available to buy on the M&S website now.
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