Marks and Spencer has revealed its new Christmas clothing ad which is set against the vocals of ‘Treat People with Kindness’ by Harry Styles.
The ad was directed by the filmmaker Michael Gracey, best known for directing The Greatest Showman, and takes place on Christmas Day on a quiet cul-de-sac.
It features a series of thoughtful gifting moments, but inside each home something unusual is happening - every time an M&S gift is opened, something unexpected occurs.
This draws the neighbourhood to the street outside to find it taken over but a joyously eclectic range of real-life community groups who will benefit from M&S donations this year.
M&S has partnered with Neighbourly to give £1 million to 1000 local community groups, including charities in Aberdeen, Dundee, Edinburgh, Falkirk, Glasgow, Kilmarnock, Paisley, Galashiels.
Anna Braithwaite, M&S Clothing & Home Marketing Director, said: "Christmas is a time that brings families and communities together and we know customers are determined to protect those celebrations.
"Through our campaign and product ranges we want to help make that possible; providing much needed funds to the incredible groups that light up our local communities and by doubling down to deliver the exceptional trusted value our customers want – as they seek out more considered, stylish and thoughtful gifts.
"There’ really is no better feeling than giving – and we hope this, feel-good campaign puts a smile on our customers’ faces this festive season!"
Steve Butterworth, Neighbourly CEO, said: “M&S's Christmas campaign is a brilliant celebration of kindness and a timely reminder of the importance of community at a time when support at a local level is needed more than ever.
He shares that a recent community survey found that 83 percent of local groups are already experiencing a rise in demand on their services yet 69 percent reported they’ve found it harder to find funds in the last three months.
The CEO adds that the £1million fund will make a huge difference to groups in our network over the winter period.
It comes after M&S ran their Christmas food ad earlier this week, which features comedy duo Dawn French and Jennifer Saunders as Fairy and Duckie.
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