For many right now, the cost of living crisis is placing immense pressure on the little things - like buying your weekly shop or sticking fuel in the car.
And many would agree that a Marks & Spencer shop is the lap of luxury, reports the Mirror. While it does have affordable own-brand food, many products are too expensive for regular weekly food.
However, yellow sticker reductions are where people go who want a taste of expense, but don't want to pay the full price.