M&S has been accused of copying one of the UK's most iconic ice cream brands over a new summer treat it has launched in time for the heatwave. The high-street giant caused the stir among shoppers with their adorable new ice cream lollies based on their iconic mascot - Percy Pig.
One shopper shared online that M&S has come to the rescue of those needing to cool down in this weather with the new Percy Pig Mini Curly Tails ice cream lollies. Priced at just £2 for one box of 5 treats, these lollies come with flavoured ice cream and a strawberry fruit ice swirl.
If you think they look quite familiar to an ice lolly from your childhood, then you wouldn't be alone, as many shoppers think they look strangely familiar to Wall's classic Twister ice lolly.
