As you may have heard, "Bros," the first gay rom-com from a major studio to feature an out queer cast, bombed on its opening weekend. At just $4.8 million in sales, it came in fourth. This despite the robust marketing campaign and the Judd Apatow seal of approval. Given the fanfare going into opening weekend, there's no other way to describe it other than a flop.
It happens.
"It's a Wonderful Life" was also a box-office flop, so a rough start isn't the end of the world. With good word of mouth and streaming audiences, "Bros," budgeted at $22 million, could still make a profit. I hope it does, because in a risk-averse industry such as filmmaking, major studios are likely to shy away from similar ventures if it doesn't.
