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Los Angeles Times
Los Angeles Times
Sport
LZ Granderson

LZ Granderson: 15 minutes of fame flies by. Who can help student-athletes cash in?

LOS ANGELES — Demand for Yeezys recently spiked for a large reseller of high-end shoes and clothing … much to my chagrin.

Apparently some people consider them to be a collector's item despite (or because of) the well-known antisemitic musings of its creator, formerly known as Kanye West. So while it's been reported Adidas — which severed its relationship with Ye because of his offensive remarks — is sitting on $500 million worth of Yeezys it can't move, that reseller called Impossible Kicks is shuffling up to 7,000 pairs a month out the door, some for as much as $400.

I want you to keep all of that in mind as you ponder this question:

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