Positives aren’t plentiful in Greg Norman’s world these days, unless you count the commensurate savings in Kool-Aid orders every time another of his hapless executives bolts for the exit. The LIV Golf schedule remains incomplete just weeks ahead of its start, no new star player signings have materialized, and the offseason brought none of the promised trading frenzy between teams. And those aren’t even the most pressing issues that imperil LIV’s long-term viability.
More acute difficulties include: the failure to sign enough quality players; the failure to attract corporate sponsors; the failure to garner fan support that isn’t manufactured in a bot farm; the failure to retain senior executives, three of whom have unceremoniously quit; and the crippling failure to secure a broadcast deal, which has reduced LIV to discussing paying The CW to air its events after even Fox Sports passed.
