Lyma’s £500 skincare duo attracts waiting list of 30,000 people

The Lyma serum and cream starter kit costs £495 and lasts a month’s use. Photograph: Lyma

A £500 skincare product that lasts only a month’s use has attracted a waiting list of 30,000 people, with the company’s founder admitting to being “bowled over by the reaction”.

Industry experts say the success of the product is due to it leading with science-backed messaging, which is increasingly popular among consumers, as well as backing from celebrities.