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Evening Standard

World

Sian Baldwin

Lyle's Golden Syrup: Why was the logo a dead lion and why has it been changed?

Whether it is your favourite pancake topper or you save it for flapjacks porridge or cake baking, Lyle’s Golden Syrup is a British staple.

The golden sweet treat has been a favourite for over a century and, because of its popularity, there has been no real reason to change anything – until now. But fear not syrup lovers, because it is only the branding that is being given an overhaul.

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