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Evening Standard

Business

Josie Clarke

Lyle’s Golden Syrup reveals 'revitalised' logo without dead lion in first re-branding since 1883

Samson Christianity

Lyle’s Golden Syrup has replaced its logo of a dead lion being swarmed by bees with an apparently happier animal and a single bee in its first rebrand since 1883.

The product’s green tin and golden lion packaging was first launched in 1881, and holds the Guinness World Record for the world’s oldest unchanged brand packaging, having remained essentially identical since 1883.

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