Good morning. Surge pricing, when prices fluctuate to adjust to demand, can boost a company's margins—but also has the potential to alienate customers. The tactic, heavily used by rideshare companies, is referred to as Primetime by Lyft. But the company's CEO David Risher plans to “open up a can of whoop ass on Primetime.”
Risher made that proclamation during the company’s Q2 earnings call on Wednesday. Not your standard quarterly call conversation. But he was making a point about surge pricing.
