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The Independent UK
The Independent UK
World
Erin Keller

Lyft offers riders cash back on future journeys in latest effort to win over customers from Uber

Lyft Uber United States Hilton

Lyft is testing a new rewards program that gives riders cash back on future trips, marking the company’s latest move to attract and retain users amid fierce competition with Uber.

Riders will reap the benefits of the program by opting to auto-reload their account with cash, and making Lyft Cash their default payment option. In exchange, Lyft offers 2 percent to 5 percent cash back in Lyft Cash for every ride.

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