Lyft CEO David Risher oversees a rideshare operation with more than 1 million drivers, but about every six weeks, or whenever he can find time, Risher gets behind the wheel of his own car to do the same thing as the company’s contractors. Along the way, he said, he’s been astonished by the make-or-break nature of a Lyft ride.
“The most surprising thing is we are a really important part of a lot of people’s lives.” Risher told Fortune earlier this year. “I think it’s sometimes easy to overlook that.”
