LVMH is fed up of fake goods being sold on TikTok—so it is in talks to join forces with the video platform to stop it

people walking out of Louis Vuitton store (Credit: Andrey Rudakov—Bloomberg/Getty Images)

TikTok is among the most popular social media platforms with hundreds of millions of users in the U.S. and Europe. In recent years, it has also become notoriously famous as a hotspot to discover branded counterfeits which sell at a fraction of the price of their original versions.

Now, the video-sharing app and its parent ByteDance are looking to join forces with French luxury conglomerate LVMH in an effort to weed out the dupes sold through its marketplace, Bloomberg reported Wednesday.