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Fortune

Prarthana Prakash

LVMH had a bloodbath of an earnings. But its CFO is convinced becoming more affordable isn't the answer

LVMH Bernard Arnault JeanJacques Guiony Luxury

person holding louis vuitton bag (Credit: Jason Alden—Bloomberg/Getty Images)

There’s no way to sugarcoat it—LVMH is in trouble. The French giant’s third-quarter revenue fell by 3%, slipping below analyst forecasts and punctuating the state of the luxury industry.

LVMH, home to well-known brands such as Christian Dior and Celine, noted sluggish demand from shoppers at various points this year.

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