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Fortune
Fortune
Prarthana Prakash

LVMH and Kering felt the pinch in 2023—but a new type of luxury is gaining a share of consumers' wallets

crowds of people walking in a shopping area with a Dior store (Credit: Jakub Porzycki/NurPhoto via Getty Images)

Luxury goods once seemed immune to economic woes, but the luster may be fading. During the pandemic, the luxury market thrived as the affluent—unfazed by price hikes—indulged in Birkin bags and rare watches. Yet, signs now point to a slowdown in the "roaring 20s" luxury boom.

Take China, for instance, where the post-COVID sales surge early in 2023 didn't last. The nation's slower economic rebound and global uncertainties have contributed to a pullback in luxury spending. According to Claudia D’Arpizio of Bain & Co., a leading expert in the field, despite initial resilience, luxury markets face challenges due to geopolitical shifts and subdued consumer confidence.

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