When the weather's nice its standard practice for Glaswegians to head to Loch Lomond for a wee day out and escape the hustle and bustle of the city.
And that goes for visitors to Scotland too, with places such as Balloch, Balmaha and Luss jam-packed with tourists in the summer months.
In fact, with over seven million visitor days and four million visitors annually, the Loch Lomond and the Trossachs area is Scotland’s most popular countryside destination - even beating Loch Ness to the title.
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Yet it seems Conde Nast Traveller hasn't got the memo, after they published a bizarre article dubbing the famous loch "the hidden gem of Scotland" and a "magical destination hidden from most tourists".
The article, titled 'Loch Lomond, Scotland's hidden gem', notes that while thousands of tourists are drawn to the waters of Loch Ness to try and spot Nessie, other lochs, such as Loch Lomond, are "hardly known outside the country".
It also encourages readers that as a result of Loch Lomond being "no secret to the locals" it "shouldn't be for you either", while noting the loch offers up the "perfect plan if you want to discover a different part of Scotland and are looking for disconnection, nature and a dose of luxury during your getaway".
While we may wish that Loch Lomond stayed 'hidden' to the wider world, the reality is far from the case - especially given the fact it is the largest lake in Great Britain by surface area and is located less than 15 miles from north west Glasgow.
