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The Guardian - UK
The Guardian - UK
Business
Rupert Neate Wealth correspondent

‘We like anything with the Harrods name on it’: luxury brands report booming sales

Shoppers outside Louis Vuitton on New Bond Street.
Shoppers outside Louis Vuitton on New Bond Street. Photograph: Alicia Canter/The Guardian

Arwa Alhudhayei and Najla Ahmed are on a spending spree. Walking down New Bond Street – the London home of many of the world’s most expensive luxury brands, including Louis Vuitton, Chanel and Hermès – Arwa lets slip that she spent more than £2,000 the day before.

Najla won’t tell the Guardian how much she spent because, she claims, she doesn’t know. “Oh my God,” she says. “It’s such a difficult question, I don’t want to remember how much I spent. It’s hard.”

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