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Birmingham Post
Birmingham Post
Business
Coreena Ford

Luxury interiors firm launched by entrepreneur Alice Hall set to expand after multimillion-pound growth

A luxury online home store launched by the entrepreneur behind Pink Boutique is set for expansion after seeing multimillion-pound growth during the pandemic.

Alice Rowen Hall famously turned a £90 investment into successful fashion firm Pink Boutique, with the sale of six initial dresses growing to a £25m turnover business with thousands of customers and social media followers.

Ms Hall left the Newcastle business – now owned and run by her mother Julie Blackie – in October 2019, and took up a part time diploma in interior design, setting her plans for Rowen Homes into motion.

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