A luxury online home store launched by the entrepreneur behind Pink Boutique is set for expansion after seeing multimillion-pound growth during the pandemic.
Alice Rowen Hall famously turned a £90 investment into successful fashion firm Pink Boutique, with the sale of six initial dresses growing to a £25m turnover business with thousands of customers and social media followers.
Ms Hall left the Newcastle business – now owned and run by her mother Julie Blackie – in October 2019, and took up a part time diploma in interior design, setting her plans for Rowen Homes into motion.