A luxury Devon ice-cream company that sells it products in Waitrose says it has agreed a major deal with a fellow business in the county to create "carbon balanced" packaging for its range.
Granny Gothards joined forces with Newton Abbot-based Newton Print to develop the sleeves for its pots of ice-cream, which are currently being sold in 60 of the supermarket's stores across the UK. According to Newton Print, the packaging is being offset through the World Land Trust scheme - an international conservation charity that protects the world’s most biologically significant and threatened habitats.
Amanda Stansfield, managing director and owner at Granny Gothards, said: “We have been producing our range of ice-cream for more than 10 years and were approached in 2021 to trial our products in 60 different Waitrose stores. We all buy products with our eyes and we knew packaging was extremely important, so approached Newton Print to help us come up with something fabulous, and they didn’t disappoint."
Ms Stansfield said her company thought it was important to work with another Devon-based business on creating the new packaging. She explained: "People are always interested in where the product they’re consuming comes from. With our marketing campaigns, customers can find out where the milk or the eggs used to make the ice-cream come from and now, we can tell them that the packaging also comes from a producer based only a few miles from us; it really is a match made in Devon!”
Simon Besley, sales and marketing director at Newton Print, said his company helped Granny Gothards match colours to their previous sleeve packaging and also made suggestions to improve its appearance.
He added: "The finished sleeves look amazing with vibrant Pantone colours and spot UV varnish. We’ve also been able to carbon balance the sleeves through our World Land Trust scheme, meaning that they are produced with a clear conscience."
Granny Gothards was established in 2006 on Gothards Farm in Somerset, but is now based in Devon. Since its inception, the business has gone from making six different flavours of ice-cream to creating 195, which it says are used by chefs and restaurants around the world. Newton Print was founded in 1983 and is based on Brunel Industrial Estate in Newton Abbot.
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